About Us.
Michael Barrett – CEO
Timothy Majors – COO
Jon Barrett – Director of Operations
Jon Barrett is a seasoned operations leader with over 15 years of management experience spanning the food service and automotive industries. Known for his hands-on leadership style and strategic approach, Jon has successfully overseen high-volume teams, streamlined operations, and driven consistent performance improvements across diverse business environments.
Having studied at the Savannah College of Art and Design with a background in graphic design, Jon brings a unique blend of creative thinking and operational discipline to every role he undertakes. His technical expertise includes point-of-sale (POS) systems, labor optimization tools, and inventory management platforms—skills that allow him to effectively bridge the gap between frontline execution and backend efficiency.
Jon’s proven track record of delivering results, combined with his keen eye for design and technology integration, make him a dynamic asset in any fast-paced, customer-focused organization.
Velvet Lenore – International Show Director
Known as the Queen of the Palm Beaches and South Florida, Velvet is also a former Miss Florida at Large. She was the first Transgender Grand Marshall for Palm Beach County and for the Stonewall Festival in Ft. Lauderdale.
She was awarded the Marsha P. Johnson Award by Compass and Palm Beach County as the Mother of Today. She is the proud mother of 121 Drag queens and kings. She was on Good Morning America to kick off Pride Month in June, 2025.
Velvet is a formidable performer, professional dancer, choreographer and make-up artist. She has built a strong reputation as a female impersonator portraying Donna Summer, Patti LaBelle, Janet Jackson and Beyoncé. She holds many titles such as Miss Kashmir, Miss Illusion, Miss Fort Lauderdale Entertainer of the Year, Miss Hollywood, Miss Stonewall, Miss Noche Latina and Miss Palm Beach Pride Miss Naples and now your Mz. Out South Florida.
Known for her captivating performances, Velvet can be seen throughout South Florida at leading destinations such as Aquaplex, The Pub, Eagle, The Manor, Alibi, and Hard Rock Casino. She has also danced with Alvin Ailey, Joffrey Ballet and Palm Beach Ballet.
Art Smith – Industry Consultant
For four decades, Art has been actively involved in the LGBTQ media world as a journalist, editor, publisher, producer and show host. He spearheaded a fund-raising project with a Swiss watch brand and the Elton John AIDS Foundation, raising over $100,000.
Since 2019 Art has been immersed in the documentation of gay bar history through his GayBarchives project.
In recent years Art has been recognized by Culture Dash and selected as a Pride365 Champion. His work has been featured on PBS networks in Atlanta and San Diego as well as The Advocate, Revry TV, Bay News 9, iHeart media, Watermark and Queer News Tonight.
Nicholas Formica – Executive Assistant to the COO
As Executive Assistant to the COO at Pride Holdings Group, Nicholas provides high-level administrative and operational support that enhances executive efficiency and keeps cross-departmental initiatives running smoothly. With six years of experience across operations, administration, marketing, and event coordination, he brings a detail-driven and service-focused approach to supporting leadership.
Nicholas manages complex scheduling, coordinates communications, assists with project execution, and prepares key reports and presentations, serving as a dependable liaison between executives, internal teams, and external partners.
He is committed to operational excellence, strong systems, and supporting Pride Holdings Group’s continued growth.
Brandon Gonzalez – Chief Technology & Infrastructure Officer
Brandon Gonzalez serves as Chief Technology & Infrastructure Officer at Pride Holdings Group, driving the technology strategy and operational systems behind the company’s fast-growing global portfolio of LGBTQ+ nightlife and hospitality venues. A proud Sun Devil, Brandon graduated from Arizona State University with a Bachelor’s degree in Applied Business and Technology Solutions and began his career managing mission-critical infrastructure in Bloomberg’s data center operations. Today he oversees everything from POS and payroll modernization to digital presence and venue connectivity—making sure the behind-the-scenes tech is as seamless as the guest experience on the dance floor.